Smartphone Profits

Apple Leads in Smartphone Profits

While smartphones seem to be ubiquitous, Apple is the manufacturer that is deriving most of the benefit.  According to a Canaccord Genuity analysis, Apple accrued 94% of smartphones profits in Q3 2015.  Samsung accrued 11% and no other major OEMs were profitable.

Smartphone Profits

The cascade chart allows you to show how industry profit builds to 100%.  Unlike the pie or 100% stacked bar chart, the cascade can show how both positive and negative company profits contribute to total industry profit.  I used color to highlight the contribution of Apple and Samsung and a subtotal bar to separate their profit from the other OEMs.  I also included the profit percentage as the value for each bar.  I did this by creating a 100% row in Mekko Graphics and setting it to the total industry profit.  To learn more, download the chart from SlideShare: