I’m a big Dunkin Donuts fan and have been known to have a bacon, egg, and cheese to start my day. I received an email from Dunkin introducing their DDSmart campaign and pointing to me to a web site with calorie information for their products. I quickly realized that choice ot meat and bread made a big difference on their breakfast sandwiches. I also realized that a cluster bar chart would show this much better than the tables on the Dunkin web site. My first chart takes a protein-centric view:
You can see that the egg and cheese has the least calories and that adding sausage hurts your diet the most. Also, sticking with the English muffin saves you a great deal over the other bread options. The chart clearly shows that you can more than double your calories depending on your meat/bread choice.
The carb-centric chart has the same data, just a different display:
I put both charts done using Mekko Graphics on SlideShare:
Let me know what you think. Should we tell Dunkin Donuts to be more graphical if they want to make their customers more cognizant of calories?