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Christmas Tree Purchases

Americans bought about 38 million Christmas trees in the 2015 holiday season.  Two-thirds of these trees were real. While Americans spent more per tree on artificial trees, the total retail value of real trees sold was $1.32 B.  This was significantly more than the $854M spent on artificial trees. The data in the chart below is based on a survey sponsored by the National Christmas Tree Association:

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The 100% stacked bar chart can be used to present data with the same categories (real and artificial trees) across three different measures (number purchased, mean average spent, and retail value).  I think this approach is more informative than showing the same data in a table:

TREE TYPE MEAN AVERAGE DOLLARS SPENT NUMBER PURCHASED RETAIL VALUE ($)
Real Trees $50.82 25.9 million $1.32 billion
Artificial Trees $69.38   12.5 million $854 million

I added a data row to show change from 2014 to 2015 and used holiday coloring to make the chart more eye-catching.  Here is the chart in SlideShare to download and edit using Mekko Graphics: