Marketers at some of the world’s biggest brands rely on Mekko Graphics when explaining drivers of customer churn, analyzing sales trends, reviewing advertising budgets or presenting research results. They know that a data-driven chart is a powerful tool in any marketing professional’s toolkit.
TIPS AND TRICKS
Map Your Customers
Use a Marimekko to show customers by country and region or segment and region. This single chart will help your audience understand your customer portfolio.
Presenting Market Share
Consider using a Bar Mekko instead of a bar chart to show market share by segment. You can use the bar width to highlight the size of each segment.
Use a cascade chart to highlight year over year changes to your budget. This allows you to explain the categories that are increasing and decreasing while showing their impact on the overall total.
Here are some of the key charts used by Marketing Professionals: