Mekko Graphics charts are used on a wide range of strategy projects and consulting engagements including corporate and business unit strategy, performance improvement, and customer segmentation. In fact, 7 of the top 10 consulting firms, as ranked by vault.com, use Mekko Graphics to deliver insights and recommendations to their clients.
TIPS AND TRICKS
Add analytical heft to your charts with regression, bar comparison lines or a CAGR column, but be selective. Don’t clutter up your chart with embellishments that may confuse your audience.
Use color in your charts to guide your audience to the key conclusion. Not every client or colleague will immediately recognize the insight on your carefully crafted Marimekko so the strategic use of color will help you make your point.
Better Bar Mekkos
Add a data row to reinforce the message highlighted by bar width. You will find many more uses for this chart type if you make it easy for your audience to understand it.
Here are some of the key charts used by Strategy Professionals: