Market Analysis Toolkit

Strategy consultants are often engaged to analyze the market for a product line, business unit or entire company.  Charts play a critical role in communicating market size, growth and segmentation.  Marimekko charts are especially helpful for resenting information on differences in market segmentation by region by competitor and by product line.  This toolkit presents a set of charts that do the following:

  • map markets by competitor, product line, and geography
  • assess the full potential of a market
  • provide an overview of market  segmentation, growth and profitability.

The charts can be used as part of a strategic analysis to present a market overview to senior management or to the corporate board.  All charts are created using Mekko Graphics and can be edited to replace our sample data with your corporate data or your client’s data.

Here is the presentation: