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Mekko is short for 'Marimekko,' the business chart of choice for strategic planners and decision makers throughout the world. Also known as a 'market map' or variable-width bar chart, a Mekko is, simply, a chart that can communicate up to three levels of data (such as Sales, by Competitor by Market Segment) in a single, two-dimensional graph. Marimekko charts are used extensively in corporate boardrooms today because of their power to communicate complex data and concepts in a straightforward, graphical way.
The Marimekko Chart is just one of more than a dozen chart types that you can generate with Mekko Graphics software. You can also create Growth/Share Matrices, Bar Charts, Waterfall Charts, and more. Click on our Chart Finder to find the chart you're looking for or to learn more about the types of charts available to you.
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Chart Finder |
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Mekko Graphics software was designed from the ground up to address the business charting needs of strategic business professionals:
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Management Consultants |
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Strategic Planners |
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Business Analysts |
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Senior Executives |
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Marketing Managers |
Since the introduction of Mekko Graphics in 1998, our client list has grown rapidly. Users at Management Consulting Firms, Financial Services and Investment Companies, and the Fortune 500 worldwide are using Mekko software frequently, and 'spreading the word' among colleagues and friends. In fact, more than 85% of Mekko customers have made repeat purchases.
Representative Mekko Graphics customers include: Silver Lake Partners, Boston Scientific, Lexis/Nexis, The Boston Celtics, and Coca Cola Enterprises among other leading companies.
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Only charting software designed specifically for
presentations related to Strategy and Marketing |
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Distinctive charts used by top management
consulting firms at your fingertips |
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Features the 'Marimekko,' a unique,
multi-dimensional business chart |
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Provides all the chart types you will need for
sophisticated business and market analyses |
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Integrated with Microsoft PowerPoint® |
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Product support via phone or email within one
business day |
On a high level, it should be understood that Mekko Graphics was designed specifically for presentations related to Strategy and Marketing. So, the features we have incorporated in the Mekko Graphics product are designed with this in mind. Specifically, the charts which make it distinctive from PowerPoint® are Marimekko and Bar-Mekko. Important features include the fit test technology, which is a highly sophisticated method for placing (fitting) labels on your chart, resulting in more internal consistency in label size, and fewer labels becoming unplaced. The result is better label placement than what PowerPoint® can provide. Fit Test functionality is controlled by two icons on the far right of the toolbar: the lock and the exclamation point.
Another important feature which makes Mekko Graphics charting superior to PowerPoint® charting is the incorporation of the Label Manager. The Label Manager can be described as the control panel of your chart, giving you maximum control over the placement of each label. With the Label Manager, you have much more control over the overall look of the chart, making it easy to highlight key points in their charts and send the intended message to users viewing the chart. You will also find Mekko Graphics provides a fast and efficient way to format labels and control label placement. Additionally, there are numerous charting features incorporated in Mekko Graphics specifically for each chart type that have been incorporated with the strategy consultant in mind, such as other Series, CAGRs, Comparison Lines, Data Rows/Columns, Regression Lines, etc.
For those clients who want to add a more consistent and branded 'look and feel' to their Mekko presentations, customization services are available. This service typically involves creating custom templates in PowerPoint® and Mekko, which result in easy-to-update and visually compelling presentations.
To learn more about customization services, contact support@mekkographics.com.
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