Consultants and strategic analysts often want to map a market along two dimensions to answer questions like: what is my revenue by product line and region? or in which markets are my competitors relatively weak? This three slide deck shows you how to use a Marimekko chart and an Area chart to map an IT services market.
The Marimekko chart is an excellent tool to show how your market is segmented along two dimensions. In this case, we map the IT services market by customer size and service type. We use dark blue to highlight the collaboration solutions segment.
- Customer segment
- Cuomer size
- Major competitor
Download or view the full presentation to learn how to jumpstart your market maps today.