My wife bought me a card and took me out to dinner for Father’s Day. Based on the data from the National Retail Foundation, this was pretty typical (although the quality of both were extraordinary). Outings or meals out were the biggest spending category with $2.6B spent by 43% of purchasers and an average spend of $55. Greeting cards accounted for only $800M, but were given by 62% of purchasers with an average spend of $11. The three bar charts below summarize Father’s Day spending in the US across 12 spending categories with the highest and lowest items highlighted for total spend, percent purchasing, and average spend.
The horizontal stacked bar charts each present a different aspect of the Father’s Day spend. The total spend by category is arguably the key data and is presented first. The average spend and percent purchasing add data on how many people make purchases in each category and the size of the individual purchases. The easiest way to create these three charts is to start with the first chart, setting up the margins and font sizes for ease of reading. Make two copies of the chart, hide the series labels in the copies and align the three charts in PowerPoint. You can add colors to the highest and lowest item in each chart to draw attention to them. Here are the charts in SlideShare to download: