Stacked bar chart comparing sales of real and artifical Christmas trees

Christmas Tree Purchases

Americans bought about 38 million Christmas trees in the 2015 holiday season.  Two-thirds of these trees were real. While Americans spent more per tree on artificial trees, the total retail value of real trees sold was $1.32 B.  This was significantly more than the $854M spent on artificial trees. The data in the chart below is based on a survey sponsored by the National Christmas Tree Association:

christmas-tree-purchases-chart-only

The 100% stacked bar chart can be used to present data with the same categories (real and artificial trees) across three different measures (number purchased, mean average spent, and retail value).  I think this approach is more informative than showing the same data in a table:

TREE TYPEMEAN AVERAGE DOLLARS SPENTNUMBER PURCHASEDRETAIL VALUE ($)
Real Trees$50.8225.9 million$1.32 billion
Artificial Trees$69.38  12.5 million$854 million

I added a data row to show change from 2014 to 2015 and used holiday coloring to make the chart more eye-catching.  Here is the chart in SlideShare to download and edit using Mekko Graphics: