Craft Liquor’s Rapid Growth
Craft liquor sales in the U.S. are growing at over 20% per year, while non-craft sales are growing around 2% per year, as shown in the left-side bar charts below. Sales by volume and dollars for craft spirits grew 21.3% and 21.7% respectively from 2014-2017. Volume and dollars sales are expected to grow at 23.8% and 28.7% from 2017-2022, according to an IWSR estimate.
Non-craft sales by volume and dollars, in contrast, grew 1.0% and 2.0% respectively from 2014-2017. Non-craft volume and dollars sales are expected to grow at 1.7% and 3.2% from 2017-2022. Hence, craft liquors share of the liquor market will grow from 3.3% to 7.9% in volume and from 4.6% to 10.4% in dollars from 2017-2022.
Under 20% of craft sales take place at distilled spirits plants. Home state sales outside of the plant account for about another 30%. Under 10% of craft sales are exported and the rest are sold in the U.S., but outside of the home state. The right-side chart below shows sales in volume and dollars by location for craft liquor.
Stacked Bar Charts with Data Rows and CAGR Columns of Craft Liquor Sales
How I Created These Craft Liquor Bar Charts with Data Rows and CAGR Columns
Here are the steps to make the left-side two charts:
- copy data from IWSR report into an Excel spreadsheet (optional: use pdftables)
- create stacked bar chart (in either Excel or, PowerPoint) based volume data
- use CAGR formula in Mekko Graphics to compute 2014-2017 and 2017-2022 CAGR values and add them as CAGR columns to the data editor
- open Bars and Series dialog to select data row and CAGR columns
- add axis break
- add legend and align with CAGR columns
- remove y axis, except for title
- adjust colors to highlight craft sales
- set internal chart margins
- close chart and make a copy
- open the copy and replace volume with value data
Take This Chart and Make it Your Own
Download these charts and edit them using Mekko Graphics. See more bar charts in our chart gallery. Here are some other charts that may be of interest to you:
