Craft Liquor’s Rapid Growth
Craft liquor sales in the U.S. are growing at over 20% per year, while non-craft sales are growing around 2% per year, as shown in the left-side bar charts below. Sales by volume and dollars for craft spirits grew 21.3% and 21.7% respectively from 2014-2017. Volume and dollars sales are expected to grow at 23.8% and 28.7% from 2017-2022, according to an IWSR estimate.
Non-craft sales by volume and dollars, in contrast, grew 1.0% and 2.0% respectively from 2014-2017. Non-craft volume and dollars sales are expected to grow at 1.7% and 3.2% from 2017-2022. Hence, craft liquors share of the liquor market will grow from 3.3% to 7.9% in volume and from 4.6% to 10.4% in dollars from 2017-2022.
Under 20% of craft sales take place at distilled spirits plants. Home state sales outside of the plant account for about another 30%. Under 10% of craft sales are exported and the rest are sold in the U.S., but outside of the home state. The right-side chart below shows sales in volume and dollars by location for craft liquor.
Stacked Bar Charts with Data Rows and CAGR Columns of Craft Liquor Sales
How I Created These Craft Liquor Bar Charts with Data Rows and CAGR Columns
Here are the steps to make the left-side two charts:- copy data from IWSR report into an Excel spreadsheet (optional: use pdftables)
- create stacked bar chart (in either Excel or, PowerPoint) based volume data
- use CAGR formula in Mekko Graphics to compute 2014-2017 and 2017-2022 CAGR values and add them as CAGR columns to the data editor
- open Bars and Series dialog to select data row and CAGR columns
- add axis break
- add legend and align with CAGR columns
- remove y axis, except for title
- adjust colors to highlight craft sales
- set internal chart margins
- close chart and make a copy
- open the copy and replace volume with value data
