Marketing

MARKETING PROFESSIONALS

Mekko Graphics helps marketing professionals use data to evaluate pricing trends, segment customers, breakdown advertising spending and review market research results. A Market Map by Geography, Customer Profitability Bubble or Sales Trend Bar Chart could be the chart that influences your team to reevaluate its priorities.

Monitor with Salesforce.com Revenue Growth Bar Chart

COMPELLING COMMUNICATION

Marketers at some of the world's biggest brands rely on Mekko Graphics when explaining drivers of customer churn, analyzing sales trends, reviewing advertising budgets or presenting research results. They know that a data-driven chart is a powerful tool in any marketing professional's toolkit.

TIPS AND TRICKS

Map Your Customers
Use a Marimekko to show customers by country and region or segment and region. This single chart will help your audience understand your customer portfolio.
Presenting Market Share
Consider using a Bar Mekko instead of a bar chart to show market share by segment. You can use the bar width to highlight the size of each segment.
Better Budgets
Use a Cascade chart to highlight year over year changes to your budget. This allows you to explain the categories that are increasing and decreasing while showing their impact on the overall total.