Strategy

STRATEGY PROFESSIONALS

Mekko Graphics enables strategists to harness data to deliver targeted, actionable insights. A Market Map, Growth Bubble or Profit Pool Bar Mekko could be the million dollar chart that transforms the management team's view of the business.

Laptop with Bar Mekko of SAP Market Share by Segment

CHARTS THAT CHANGE MINDS

Mekko Graphics charts are used on a wide range of strategy projects and consulting engagements including corporate and business unit strategy, performance improvement, and customer segmentation. In fact, 7 of the top 10 consulting firms, as ranked by vault.com, use Mekko Graphics to deliver insights and recommendations to their clients.

TIPS AND TRICKS

Enhance Intelligently
Add analytical heft to your charts with regression, bar comparison lines or a CAGR column, but be selective. Don't clutter up your chart with embellishments that may confuse your audience.
Color Counts
Use color in your charts to guide your audience to the key conclusion. Not every client or colleague will immediately recognize the insight on your carefully crafted Marimekko so the strategic use of color will help you make your point.
Better Bar Mekkos
Add a data row to reinforce the message highlighted by bar width. You will find many more uses for this chart type if you make it easy for your audience to understand it.