GROWTH/SHARE LINES

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GROWTH/SHARE LINES

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A horizontal growth line is drawn on the Y axis (representing market growth).  The vertical share line is drawn on the X axis (representing Relative Market Share).  The competitive area is the rectangle formed by the growth line, share line and competitive area line. The growth share matrix highlights companies in relatively strong and relatively weak market positions.  

APPLIES TO GROWTH-SHARE CHART

1.Click on Chart from the Edit Chart toolbar

2.This brings up the Format Chart Task Pane

3.Set the values of your growth/share line