<< Click to Display Table of Contents >> MEKKO GRAPHICS BUBBLE/SCATTER CHARTS AT A GLANCE 

The science of charting is a way of communicating information visually to people in an effective manner. Each chart type presents information differently. When considering the type of chart to choose, you need to understand the advantages of each type of chart and think about the data you plan to present. Understanding the advantages of each chart type will help you leverage your data and present it clearly and effectively.
Below is an overview of the different bubble/scatter chart types supported by Mekko Graphics. A comprehensive slide deck is also available for download, which displays working examples of every chart type supported.
BUBBLE CHART
Shows 3 variables for each bubble, X and Y values and the bubble size. Can be shown on a linear or log scale. Example: Compare stocks using P/E ratio on the X axis, Dividend yield on the Y axis and Market capitalization as the bubble size.
GROWTHGROWTH
Show 2 measures of growth for each bubble and the bubble size. Can be shown on a linear or log scale. Use a regression line to show the trend with respect to both variables. Example: Volume growth and Sales growth with Revenue as the bubble size.
GROWTHSHARE
Compare companies within an industry or divisions/products within a company using Relative Market Share on the X axis (inverse log scale) and Market growth on the Y axis.
ROS/ROA VS. RMS
Compare companies within an industry using Relative Market Share (RMS) on the X axis (inverse log scale) and a measure of profitability (Return on Assets or Return on Sales) on the Y axis with a volume measure (Revenue) as the bubble size. The normative band shows the expected profitability range given a bubble's RMS..
SCATTER CHART
Show the distribution of data points (X and Y values) to identify a potential relationship or determine outliers. Data can be plotted using a linear or log scale. Add a regression line to show the trend. Example: Revenue growth and Earnings growth for each product category in an industry.