Apple's iOS controls over 60% of the $146B market as shown in this marimekko chart. Its dominance over Google's Android is strongest in the Americas and weakest in Asia Pacific. Apple's $53B in revenue account for 87% of the $61B app market in the Americas. In contrast, Apple only controls 45% of the $72B Asia Pacific market. The rest of the market is split between third party Andriod apps ($26B) and Google Play $13B. The $13B EMEA market is split almost evenly with Apple iOS accounting for 54% and Google Play the remaining 46%. Data are provided by App Annie.
The market is expected to grow at over 10% per year across regions and competitors. Regional CAGR for 2017-2022 ranges between 13.7% in Asia Pacific to 14.3% in Americas and EMEA. Among the competitors, Apple's growth is anticipated to be 12.2%, Google Play 13.7% and third party Android apps 17.9%.
Marimekko Chart with Data Row and Data Column
How I Created the Marimekko Chart
I decided to use two marimekko charts to show the global app market map. The chart on the left is a traditional marimekko chart with the app market broken down by region and competitor. I added a data row to show projected growth by region. The right chart could just has one bar and summarizes the competitor data. I added a data column to this chart to show growth by competitor across the regions. I made the left chart first and then copied it to create the chart on the right.
Here are the steps I took to create the chart:
- enter the data for both charts from App Annie into the Mekko Graphics Data Editor, including the CAGR data for each region and each competitor
- use the data to create the left chart by not showing the worldwide data or the growth data for all competitors
- show the regional growth data as a data row
- hide the chart grand total
- show series names as a legend on the bottom of the chart
- show series values and percentages in the chart
- format values and percentages and the data row
- adjust the chart margins
- close the chart and adjust its size to take the left 2/3 of the chart area
- copy the chart and paste it back onto the slide to make the right chart
- shrink the right chart to fill the right 1/3 of the chart area
- hide the by region data and show the competitor CAGR data as a data column and the worldwide growth data as a data row
- hide the data row label and align the data row value to appear under the data column
Take This Chart and Make It Your Own
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