100% stacked bar chart of US web searches by location

Google Dominates US Web Search

Over 90% of web searches occur on Google properties (including YouTube) as shown in this 100% stacked bar chart. Yahoo!, Amazon and Bing follow with just 2+% each. The data are for February 2018 were compiled by Jumpshot and reported by SparkToro.

Among Google properties, its search engine accounts for 63% of searches.  Image searches follow with 23%.  Searches through YouTube and Google Maps make up 4.3 and 1.4%, respectively.  The Jumpshot data includes both mobile and desktop searching and is based on an anonymized  clickstream data from millions of browsers.

Google's competitors control just 9% of the searches.  Yahoo!, Amazon and Bing have 2.4, 2.3 and 2.2%, respectively.  Facebook accounts for 1.4%.  Pinterest and Twitter have .5 and .4%.

100% Stacked Bar Chart with Exploding Segment

100% stacked bar chart of US web searches by location

How I Created the 100% Stacked Bar Chart

Rand Fishkin in SparkToro summarized the jumpshot data from November 2015 through February 2018 in a 100% area chart.  I didn't see a great deal of variation across time in his chart.  I wanted to focus my chart on the current dominance of Google properties.  Therefore, I looked at just the most recent time period and used a 100% stacked bar chart with an exploding segment.  The 100% stacked bar is an alternative to a pie chart to break down a measure into multiple categories.  The segment bar allows me to explode one category and provide the detail behind it.  I used the first bar to show the Google properties and the second to provide detail and relative size of the Google competition.

Here are the steps I took to create the chart:

  • enter the February 2018 market share data for Google properties into the first bar of the chart
  • enter competitor share into the second bar
  • use data scale to divide the data by 100
  • format the segment values as percentages
  • add a sum to the other category in the first bar to add up the competitor shares
  • add segment links between the top and bottom of Other and the top and bottom of the second bar
  • hide axes, adjust margins and bar gaps to ave the chart fill the container
  •  move Google Maps label outside its segment to show annotated in the Other segment
  • adjust colors so Google properties are shades of blue, competitors shades of green and other grey

Take This Chart and Make It Your Own

Download this chart and edit it using Mekko Graphics.  See more bar chart examples in our Chart Gallery.

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