Over 90% of web searches occur on Google properties (including YouTube) as shown in this 100% stacked bar chart. Yahoo!, Amazon and Bing follow with just 2+% each. The data are for February 2018 were compiled by Jumpshot and reported by SparkToro.
Among Google properties, its search engine accounts for 63% of searches. Image searches follow with 23%. Searches through YouTube and Google Maps make up 4.3 and 1.4%, respectively. The Jumpshot data includes both mobile and desktop searching and is based on an anonymized clickstream data from millions of browsers.
Google's competitors control just 9% of the searches. Yahoo!, Amazon and Bing have 2.4, 2.3 and 2.2%, respectively. Facebook accounts for 1.4%. Pinterest and Twitter have .5 and .4%.
100% Stacked Bar Chart with Exploding Segment
How I Created the 100% Stacked Bar Chart
Rand Fishkin in SparkToro summarized the jumpshot data from November 2015 through February 2018 in a 100% area chart. I didn't see a great deal of variation across time in his chart. I wanted to focus my chart on the current dominance of Google properties. Therefore, I looked at just the most recent time period and used a 100% stacked bar chart with an exploding segment. The 100% stacked bar is an alternative to a pie chart to break down a measure into multiple categories. The segment bar allows me to explode one category and provide the detail behind it. I used the first bar to show the Google properties and the second to provide detail and relative size of the Google competition.
Here are the steps I took to create the chart:
- enter the February 2018 market share data for Google properties into the first bar of the chart
- enter competitor share into the second bar
- use data scale to divide the data by 100
- format the segment values as percentages
- add a sum to the other category in the first bar to add up the competitor shares
- add segment links between the top and bottom of Other and the top and bottom of the second bar
- hide axes, adjust margins and bar gaps to ave the chart fill the container
- move Google Maps label outside its segment to show annotated in the Other segment
- adjust colors so Google properties are shades of blue, competitors shades of green and other grey
Take This Chart and Make It Your Own
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