Marimekko chart of holiday spent on gifts for familiy and others and non-gift items like food and decorations.

Holiday Spending Plans

Families will spend over $1,000 on average this holiday season as shown in this Marimekko chart. Data from a survey conducted by the National Retail Federation categorize spending into gifts, which make up 63% of total spend, non-gift holiday items (22%) and other purchases for self and family (15%).

Family members will receive $506 worth of gifts on average, accounting for 50% of the total spend and almost 80% of the gift spend.  Friends will receive $75, co-workers and others $31 each.  Non-gift holiday items include candy and food $108, decorations $58, greeting cards and postage $28 and flowers $22.  In total, the average family will spend $216 or 22% of the total holiday budget on non-gift holiday items.  Other purchases of $155 round out spending.

According to the NRF survey, holiday spending will be up about 6% in 2018 from 2017.  Other purchases are up 9.9%, gifts up 5.9% and non-gift items up 3.8%.

Marimekko Chart of Holiday Spending Plans

Marimekko chart of holiday spent on gifts for familiy and others and non-gift items like food and decorations.

How I Made This Holiday Spend Marimekko Chart with Data Rows

I used last week's Chart of the Week as a template for this chart.  The Thanksgiving Dinner Cost Marimekko chart broke down cost into four bars (main dishes, sides, dessert and other) and included data rows for % of total and % change from 2017.  I replaced the old data with this data copied from the NRF website:

Data Sheet for Holiday Spending Marimekko

Here are the steps to make this chart:

  • start with the Thanksgiving Dinner Cost chart and replace data as above
  • change colors of individual segments to make each segment a shade of the others in the same bar (using the default Modern palette in Mekko Graphics there are 5 shades for each color).
  • adjust font sizes for labels

Take This Chart and Make It Your Own

Download this chart and edit it using Mekko Graphics. See more Marimekko charts in our chart gallery. Here are some other charts that may be of interest to you: