https://i1.wp.com/www.mekkographics.com/wp-content/uploads/2018/11/Marimekko-Holiday-Spending.png?fit=3000%2C2250&ssl=1 2250 3000 David Goldstein https://www.mekkographics.com/wp-content/uploads/2014/09/mekko-graphics-logo-sm.png David Goldstein2018-11-20 17:07:272018-11-28 10:26:25Holiday Spending Plans
Families will spend over $1,000 on average this holiday season as shown in this Marimekko chart. Data from a survey conducted by the National Retail Federation categorize spending into gifts, which make up 63% of total spend, non-gift holiday items (22%) and other purchases for self and family (15%). Family members will receive $506 worth of gifts on average, accounting for 50% of the total spend and almost 80% of the gift spend. Friends will receive $75, co-workers and others $31 each. Non-gift holiday items include candy and food $108, decorations $58, greeting cards and postage $28 and flowers $22. In total, the average family will spend $216 or 22% of the total holiday budget on non-gift holiday items. Other purchases of $155 round out spending. According to the NRF survey, holiday spending will be up about 6% in 2018 from 2017. Other purchases are up 9.9%, gifts up 5.9% and non-gift items up 3.8%.
Marimekko Chart of Holiday Spending Plans
How I Made This Holiday Spend Marimekko Chart with Data RowsI used last week's Chart of the Week as a template for this chart. The Thanksgiving Dinner Cost Marimekko chart broke down cost into four bars (main dishes, sides, dessert and other) and included data rows for % of total and % change from 2017. I replaced the old data with this data copied from the NRF website: Here are the steps to make this chart:
- start with the Thanksgiving Dinner Cost chart and replace data as above
- change colors of individual segments to make each segment a shade of the others in the same bar (using the default Modern palette in Mekko Graphics there are 5 shades for each color).
- adjust font sizes for labels