100% stacked bar chart of internet advertising revenue by platform, time of year, market concentration and advertising format

Internet Advertising Revenue Profile

Mobile accounted for 65% of the $107.5B internet ad revenue in 2018, as shown in this 100% stacked bar chart.  Spending is slightly higher in the second half of the year, with H2 contributing 54%.  The top 10 companies control ¾ of spend and the next 15 added another 7%.  Search is the most popular advertising format.  It accounted for 45% of the total ad revenue.  It was followed by banner ads (31%) and video (15%).  Data are from the IAB Internet Advertising Revenue Report.

Internet Advertising Revenue Profile in a 100% Stacked Bar Chart

100% stacked bar chart of internet advertising revenue by platform, time of year, market concentration and advertising format

How I Made This Internet Advertising Profile 100% Stacked Bar Chart

Data for this internet advertising profile chart are presented below: 

Data for 100% stacked bar chart of internet advertising revenue by platform, time of year, market concentration and advertising format

There is a column for each bar and a distinct set of rows for the data for each column.

Here's how I made the internet advertising 100% stacked bar chart:

  • input internet advertisindata by retyping from the IAB report, converting percentages to dollars when needed
  • show series labels with values and percentages
  • format the values with $B and one decimal place and format percentages to appear on separate line
  • add y axis title
  • hide y axis line, tick marks and labels and x axis line
  • adjust internal chart margins to make chart fill most of container
  • reduce bar gaps
  • adjust colors so that each bar uses shades of different color

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Download this chart and edit it using Mekko Graphics. See more bar charts in our chart gallery. Here are some other charts that may be of interest: