Large Vehicles Dominate Sales of All-Electrics

Most all-electric cars tend to be larger than hybrids and plug-in hybrids.  Each type of electric vehicle has a very different mix of car sizes.  Over 60% of all-electrics sold in 2016 were large with the Tesla Model S as the best -seller.  Only 12% of hybrids were large and 77% were midsize with the Toyota Prius as the best-seller.  Of the plug in hybrids, 44% were smaller and 40% were midsize.  the Chevy Volt was the best seller in this category.  The size mix is presented in the 100% stacked bar chart below:

The data for this chart was copied and pasted from US Department of Energy website.  I grouped the types of vehicles sold into small, medium and large to better deliver the message that there is a difference in size mix based on vehicle type.  The DOE data had many more classifications (e.g., large cars, standard SUVs).  I included the examples of each size category in the series name.  These names were quite long and I displayed them in the legend to the right of the chart.  I only included the percentages of the bar in the individual segments.  I used segment links to contrast the differences in mix.  I also added data for all vehicles sold as a comparison.

I added two data rows.  The vehicles sold row gives you a sense of the relative size of each market segment.  The best seller row provides an example of a vehicle in each segment.  This is helpful for the reader who is not familiar with how electrics are split into market segments.

Here is the chart in SlideShare to download and edit using Mekko Graphics: