Marimekko chart of US mobile gaming by time and dollars spent

Mobile Gaming Market

While most of the 187M mobile gamers in the US play less than 5 hours per week, the 61M heavy players account over 60% of the $7.5B gaming spend,as shown in these Marimekko and 100% stacked bar charts.  The data were compiled in 2018 by EEDAR, based on spending over the previous year.

The Marimekko chart breaks down gamers by time spent (under 1 , 1-5, and over 5 hours per week) and dollars spent (nothing in past year, under $100, and over $100).  Moderate players are the biggest segment, making up 99 of the 187M gamers,  Most of them spend nothing on games and only 5M spent over $100.  The 61M heavy gamers also were not big spenders for the most part.  Only 8M spent over $100.

The 100% stacked bar chart shows that the heavy players account for one third of the total players, but  60% of the dollars.  At the other extreme, the 27M light players account for 15% of the total number of players and only 2% of the dollars spent.

Marimekko Chart with Data Row and 100% Stacked Bar Chart

Marimekko chart of US mobile gaming by time and dollars spent

How I Created the Marimekko Chart and 100% Stacked Bar Chart

Here are the steps I took to create the chart:

  • type the data from the EEDAR report into three Excel tables
  • create a Marimekko chart in Excel with counts of light moderate and heavy players and non, moderate and heavy spenders
  • try to switch bars and series to show options for displaying charts (spend by time or time by spend)
  • create 100% stacked bar chart with number of players broken down by time and dollars spend broken down by time
  • move charts into PowerPoint
  • add data row to Marimekko chart to explain hours per week spent by light, moderate and heavy players
  • add legend for spend levels
  • modify 100% stacked bar chart to show values and percentages in each segment and names in legend
  • modify labels in spend column to add $ and B as prefix and suffix for each label
  • align margins in both charts so that top and bottom of y axes were in same position on the slide
  • adjust chart colors

Take This Chart and Make It Your Own

Download this chart and edit it using Mekko Graphics.  Learn more about how to use Marimekko charts.

Here are some other posts that may interest you:

Global App Market Map

Global Game Market Growth