Marimekko chart comparing airplane demand by geographic region and plane size

Projected Airplane Demand by Region and Plane Size 2016-2035

Asia will absorb for 40% of the $5.9B in new plane demand over the next 20 years, more than Europe and North America combined.  The rest of the world accounts for under 25% of demand.  $3B of single aisle jets will be delivered, over half of total dollars spent. Small and medium widebody jets are the next biggest categories, accounting for 23% and 21% of projected demand respectively.  Regional jest and large widebodies each account for under 5% of demand.  Data from Boeing's Current Market Outlook 2016-2035 on airplane demand in $B by region and plane size is summarized in a Marimekko chart below:

Asia will absorb for 40% of the $5.9B in new plane demand over the next 20 years, more than Europe and North America combined. $3B of single aisle jets will be delivered, over half of total dollars spent. Data from Boeing's Current Market Outlook 2016-2035 on airplane demand in $B by region and plane size is summarized in a Marimekko chart created using Mekko Graphics

The Marimekko chart provides an efficient way to summarize sales by region and plane type.  You can see that most regions follow a similar pattern in the types of planes they will buy.  They will buy mostly single aisle and small widebody jets.  The exception is the Middle East, which will buy proportionately more larger planes (medium and large widebody jets).  The chart is sprted with the biggest regions (widest bars) on the left.  The segments within the bars are not sorted and range from the smallest plane types on the bottom to the largest on the top.  I used shades of blue and green to color each segment going from dark to light blue to light green and then to a darker green.  I included both the projected dollars spent and the percentage of each bar in the segment values.  I did not show values for the smallest segments as I felt this data was not important for delivering my message and I wanted to simplify the charts.

The data rows and data columns provide summary data by region and plane type.  I added totals to the data columns to provide information on the total projected market size.  Having the totals allows for some easy side observations from the chart.  For example, the Middle East with $140B to be spent on large widebody jets will account for over half of the total $220B spent in this size category, even though it only accounts for 13% of total projected spend.

Here is a link to the chart in SlideShare to download and edit using Mekko Graphics.