Wimbledon Prize Money, Beverage Consumption and Revenue in 4 Charts

Snapshot of The Championships, Wimbledon

Qualifying rounds for The Championships, Wimbledon have commenced and the main draw for the tournament begins next week. Prize money is up 8% over 2017, as shown in the stacked cascade chart, and most of that will go to singles players. Singles players in the earlier rounds will receive larger percentage increases in prize money than those who reach the later stages of the tournament. The winners of the Gentlemen’s and Ladies’ Singles will each claim 2.25M pounds (approximately $2.9M) in prize money.

More than 600 matches will be played over the fortnight using more than 54,000 Slazenger balls. The Championships are the largest, single annual sporting catering operation in Europe according to tournament Facts and Figures. Nearly as much Pimm's (320,000 glasses) will be served as coffee and tea (330,000 cups).

Wimbledon is the oldest and most prestigious tennis tournament in the world, but it is not the most lucrative. The U.S. Open draws more visitors, due to its larger venue and day and night sessions. As a result, it generates significantly more ticket revenue than Wimbledon. Estimated revenue (turnover) for Wimbledon for 2017 was $289M compared to $350M for the U.S. Open, according to Forbes.

Wimbledon Snapshot

How I Created These Charts

To create this snapshot or dashboard, I used Insert Multiple Charts from the Mekko Graphics ribbon. This gave me 4 charts spaced evenly on the slide. I wanted to use the Wimbledon colors for the charts, so I found the RGB values for Wimbledon Purple and Green in the style guide for the tournament and added those colors to my default palette using the Preference Manager.

Stacked Cascade Chart (1st Chart)

  1. I entered the data from the PDF on the Wimbledon website into the chart data sheet. I staggered the data so the change bars (the middle 4 in the chart) would represent the change for each series shown in the stacked bars.
  2. Using Bars and Series (Bars tab), I set the last bar to be a total bar.
  3. I recolored the series (Series tab, Style sub-tab) on the chart to use the Wimbledon tournament colors and two different shades of gray.
  4. I selected Chart from the Edit Chart menu to format the chart. I first set the data scale to be 3 to convert my chart values into millions. I formatted the values to show as millions of pounds and I chose to show the labels in the last bar only.
  5. I added a Y axis break (by right clicking on the axis) to make the change bars more visible.
  6. To make it easier to see the Qualifying bar, I right clicked on it, chose Format Style from the menu and then chose the Border under Segment Style to be the same light gray as the bar. I did the same thing for the Other bar.
  7. I added a Y axis title by right clicking on the axis Under Axes in the ribbon. I chose to hide the tick marks, line and labels for the Y axis.
  8. To highlight the change between years, I added a bar comparison line (under Insert in the Edit Chart menu).
  9. I adjusted the chart margins.

Bar Chart with a Data Row (2nd Chart)

  1. I entered the data from the Wimbledon website directly into the chart data sheet.
  2. Under Bars and Series (Series tab), I set the % Increase series to be a data row and formatted it as a percentage without the percentage sign and one decimal place.
  3. I formatted the chart by choosing Chart from the Edit Chart menu. I set the data scale to be 3 to convert my chart values into thousands. I formatted the values to show in pounds.
  4. I recolored the series by right clicking on a bar and choosing Wimbledon purple from the Series dropdown color options.
  5. Using Axes in the Edit Chart menu, I added the Y axis title and hid the tick marks, line and labels for the Y axis.
  6. I adjusted the chart margins by dragging them.

Bar Chart (3rd Chart)

  1. I entered the data from the Wimbledon website directly into the chart data sheet.
  2. I recolored the series by right clicking on a bar and choosing Wimbledon purple from the Series dropdown color options. I decided to use a different color for the series that contained alcohol so I multi-selected those (by holding down the shift key) and chose Wimbledon Green from the Segment right click dropdown color options.
  3. I chose Axes under Edit Chart and added the Y axis title and hid the tick marks, line and labels for the Y axis.
  4. I adjusted the chart margins.

Stacked Bar Chart with Data Row (4th Chart)

  1. I entered the data from this Forbes article into the chart data sheet.
  2. Under Bars and Series (Series tab), I set the Visitors series to be a data row.
  3. I recolored the series (Style subtab) using the Wimbledon colors.
  4. I formatted the chart by choosing Chart from the Edit Chart menu. I chose to show the series name and calculated percentage as labels. I formatted the bar totals to show as dollars.
  5. I chose Axes under Edit Chart and added the Y axis title and hid the tick marks, line and labels for the Y axis.
  6. I adjusted the chart margins.

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