Colors in the Modern Palette

Strategic Use of Color

We like to explore ways in which color helps to emphasize the key message on a chart. Here are a couple of ideas for how you can use color strategically in a Marimekko or Bar Mekko. In the Marimekko, we colored the chart by segment to highlight differences across continents. In the Bar Mekko, we also colored by segment, but in this case we highlighted performance groupings (quintiles of labor cost).

Marimekko Color Example



Bar Mekko Shaded by Groups