Digital revenue surpassed revenue from physical channels in the US home entertainment market in 2016, according to data from the Digital Entertainment Group. Streaming subscriptions was the largest segment, accounting for $6.2B of the $18.3B market. Physical media purchased in stores was a $5.5B segment. Digital revenue increased by 15% from 2015 to 2016, while revenue from physical channels decreased by 12%. Both digital and physical categories had significant subscription, rental and purchase segments. The Marimekko chart below summarizes the data:
I made a few modifications to a standard Marimekko chart to create the US Home Entertainment Market Map. I added the data row to show the large difference in growth rates between the digital and physical categories. I used the data scaling feature to convert the input data, which was in millions of dollars to the displayed data in billions. I customized the chart colors to show how the segments grouped into subscription, rental and purchase. It was interesting to me that both the physical and digital categories had these three segments, but the largest and smallest segments differed in each category. Subscriptions were largest in digital, while purchases were largest in physical. I reinforced the coloring by adding a legend, reducing the legend items to just three, and customizing them to subscription, rental and purchase.
Here is the chart in SlideShare to download and edit using Mekko Graphics: