100% stacked bar chart of ride-hailing use by age, education and income in U.S., based on data from Pew Research

Who Uses Uber and Lyft?

Ride-hailing services are more widely used by younger, better educated and higher income Americans, as shown in this 100% stacked bar chart.  Overall 36% of Americans say they have used a ride-hailing service.  If they are under 30, a college grad or earn over $75k, the percentage increases to over 50%, according to data from Pew Research.

Use of ride-hailing decreases for older Americans.  51% of those 18-29 have used a ride-hailing service, 43% of 30-49 and only 24% of 50+ Americans.  Ride-hailing, however, increases with education and income.  Only 20% of those with a high school education or less have used Uber, Lyft or a similar service.  The percentage increases to 36% for those with some college education and to 55% percent for college graduates.  Similarly, only 24% of those earning under $30,000 per year have used a ride-hailing service, while 35% of those earning between $30 and $75K and 53% of those earning over $75K have used Uber, Lyft or a similar service.

Use of Ride-Hailing Services in a 100% Stacked Bar Chart with Data Row

100% stacked bar chart of ride-hailing use by age, education and income in U.S., based on data from Pew Research

How I Made This 100% Stacked Bar Chart with Data Row

I typed the Pew Research data into the Mekko Graphics Data Editor for each age, education and income segment.  the data are in the second row of the Data Editor.  I used a formula to compute the "never used" numbers for each segment and added a data row to allow me to enter labels for the segment groups (age, education, and income).  Here is the data layout: Data used to create the ride-hailing 100% stacked bar chart Here are the steps to make this 100% stacked bar with data row:

  • enter the data as described above into the Mekko Graphics Data Editor
  • use formula to compute "never used" row as 1- row above
  • add row with blank character in A4 and Age, Education and Income in D4,G4, and J4
  • right-click in A4 to designate row 4 as a data row
  • add bar gaps to the chart to separate age, education and income segments
  • add legend and move to bottom of chart
  • show segment labels as percentages and hide the labels in the 'never used' series
  • color the series to highlight the 'have used' series
  • adjust the internal chart margins
  • bold the labels for all U.S. adults, age, education and income

Take This Chart and Make It Your Own

Download this chart and edit it using Mekko Graphics. See more bar charts in our chart gallery. Here are some other charts that may be of interest: